- What is strategy
- Nature
- Scope
- Importance
- Business Policy
- Tactics
- Role of Strategist
History and evolution of Strategic Management
What is Strategic management and Strategic Management Process
Environmental analysis and appraisal
- Environmental Scanning
- Macro Environment
- Micro Environment
- SWOT Analysis
- ETOP Analysis
- QUEST Analysis
Formulation Of Corporate level Strategy
Expansion through Concentration
Expansion through Integration
Vertical Integration:
Horizontal Integration:
Expansion through Diversification
Related diversification
Unrelated diversification
Expansion through Cooperation
• Mergers and Acquisitions
• Joint Ventures
• Strategic Alliances: Licensing, Contract Manufacturing, Turnkey Project, Franchising.
Expansion through Internationalization
Expansion through Digitalization
Ansoff’s product- market matrix
Business Level Strategy Formulation
Strategic Choice and analysis
Strategy Evaluation and Control
Balance Score card (BSC)
Corporate Social responsibilities
