Articles

Michael porter’s generic business strategies  Michael Porter has called business-level strategies as generic business strategies. Porter defined each generic strategy with the help of two …

Business Level Strategy Formulation Business-Level Strategies  Introduction Business-level strategies refer to individual strategies that are practiced by organizations for each of their business units separately. …

Ansoff  Product Market Matrix Introduction To analyze , develop and adopt corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm’s present …

Value Chain Analysis  Introduction To analyze the specific activities through which firms can create a competitive advantage, it is useful to model the firm as …

Porter’s Five Forces Analysis Introduction Introduced more than thirty years ago by Professor Michael Porter of the Harvard Business School, five forces analysis has long …

Corporate Restructuring Definition Etymologically the term” Restructuring” means   ‘giving new structure or rebuild or rearrange’. In this perspective, ‘Corporate Restructuring’ is defined as a process …

  Combination Strategy Definition Combination strategies are a mixture of stability, expansion, or retrenchment strategies. They are also called mixed or hybrid strategies and may …

Retrenchment Strategy Definition Retrenchment is one potential strategy that firms can use to try to turn themselves around when they are losing profitability.  A retrenchment …

Stability Strategy  Introduction When an organization attempts to gain only a marginal or incremental improvement in its performance by changing one or more of its …

Expansion through Internationalization Introduction Expansion through internationalization refers to an expansion strategy that helps organizations to market their products or services internationally. Organizations need to …